Online MLM Secrets: What Not To Do

online mlmMy friend Andre’s world crashed.  At least that’s what he told me on the phone last Wednesday.

“I’m so pissed!,” he said.  “I’ve been to every meeting we’ve had (meaning his upline).  I told everybody I knew about my business.  Most people wanted nothing to do with it.”

There was a brief pause.  Then . . .

“Today my sponsor quit.  She just quit the business!  Damnit, I trusted her.  What do you think I should do?”

Before I could answer, Andre said, “I’m thinking about joining you and your business.  Yours is an online MLM, isn’t it?  Can you tell me about it?”

What would you do?  At this point, I know a lot of marketers would jump at the chance to sign Andre into their business.  I didn’t, though.

Why not?

Well, Andre’s upline sucked.  Not his company.  In fact, I know his company is one of the best out there.  I even learned some advanced online mlm marketing techniques from one of their distributors.

And, this would violate my own personal code of ethics, on two fronts.  First, I despise program-hopping, and discourage it every chance I get.  If you’re in a good company, stay there.

Second, I don’t feel comfortable recruiting people from other companies.  And usually, their failure is not the company’s fault.  If they didn’t work the business correctly in their old company, what makes me think they’d do well with mine?

If you’re not getting the support you need from your upline, find it elsewhere.  Preferably, get some online MLM training.  But don’t quit your company.

Anyway, here’s what I said to Andre when he asked about joining my company:

“I don’t think that would be a good idea.  I think you need to keep your focus where it is, but look at some alternative ways to market your business, maybe utilize some online MLM marketing techniques.”

“What do you mean?”

“Well, how are you marketing your business right now?”

“I’ve been calling leads I bought.”

“How’s that working?”

“It’s not.”

“Do you have a blog?”

“Yea.”

I went to Andre’s blog and, just like I suspected, all it talked about was his company and products.  I doubt there was an original article on the whole site.

Since he was asking, I gave Andre some online MLM marketing tips, but they didn’t sink in right away.  He said they didn’t make sense.

He had trouble understanding that when you’re using online MLM techniques, you don’t promote your primary business directly.

In fact, you initially promote a free report or ebook.  I might as well have been speaking Martian, because it was obvious this whole concept of online MLM business promotion was foreign to him.

You see, Andre had been taught, like most network marketers, to just blather on to everybody you see about your company.

This is a huge mistake.

In fact, there are a few stages in your online MLM sales funnel you want to walk your prospect through.

When you give away your free report or ebook, you now have the prospect’s contact information.  The next step in the process is to promote to them, via email, another product, but this one costs around $20 or so.

Why?  Because if a prospect is willing to fork over $20, you can bet he or she trusts you, at least a little.  And, since people do business they know, like and trust, there’s an excellent chance they’ll buy something else from you, or maybe even join your business.

It’s at this point that I usually start promoting a more expensive product through my MLM online sales funnel, usually between $75 and $150.  I also begin to indirectly promote my primary company to them at this point.

I’m now helping Andre set up his MLM online sales funnel, and I think he’s beginning to understand.

If you’d like to know more about how to set up your own MLM online sales funnel, enter your information in the form below, and you’ll have access to my free ebook, “7 Secrets to Attracting Prospects.”


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