Then, when I recruited people into my downline, I tried to be their MLM coach.
Man, what a disaster that was!
The truth is, the success of your business is not dependent on your sponsor, or anyone else in your upline. It’s entirely up to you.
You’re the one who needs to decide whether or not you need an MLM coach. What are the benefits of coaching?
Well, first of all, you’ve got a mentor. Somebody who has been where you are and has overcome the hurdles you now face.
Not only that, but your MLM coach can be your friend. And, if you’re like me, you need all the friends you can get who are sympathetic to the fact that you’re a network marketer.
When your coworkers, friends, and even your wife tell you you’re wasting your time and money, it’s awesome to have somebody around in the know who tells you you’re not.
In that sense, having an MLM coach pretty much saved my life.
Especially when you’re just starting out in MLM, there are so many questions that nobody seems to be able to answer. The reason for that is that there are so many ways to market your business.
What works for your sponsor might not work for you at all. So, in a very real sense, you’re on your own.
An MLM coach can identify where your strengths are, and can help you capitalize on them. Do you suck at cold-calling leads from a list? No problem. You can focus on generating your own leads online.
Is your budget a problem? An effective MLM coach can help you find free and inexpensive ways to generate targeted leads for your business.
The first question my MLM coach asked me was, “Why would anybody want to do business with you?”
It took me a while to figure out what he was getting at. The truth was, I had no value at that time. I knew next to nothing about lead generation, building relationships, or how to train someone after I recruited them.
Mind you, my MLM coach didn’t just come out and tell me what I needed to do. He asked me questions so that I could figure that out all on my own.
Another positive about having an MLM coach is accountability. This always reminds me of when I was in the US Army.
In basic training, I was terribly out of shape. The first day the Drill Sergeant said we were going to run two miles, I just knew there was no way on this planet that I could run that far.
After we started running, however, some of the heavier guys started dropping out. When they did, about ten Drill Sergeants pounced on them like fresh meat in the water. I was terrified.
I ran two miles that day, and every day thereafter.
Your MLM coach, while not a Drill Sergeant, will insist you take certain steps. If you show up to your coaching session and you haven’t completed your weekly tasks, he might decide not to waste his time with you any further.
That’s more of a motivator than you can imagine.
I found that having an MLM coach lessened my learning curve, and helped me to reach my goals faster.
It seemed there was almost nothing he didn’t know about, and I looked at him as a trusted advisor and friend.
My MLM coach taught me how to attract others to me. He made me understand that others needed what I was offering much more than I needed them to join my business.
Once I positioned myself like this, I found my phone ringing more and more, people wanting to know more about me and my business.
If you’d like to know a system of attracting others to you like this, fill out the form below and you’ll get immediate access to my free ebook, “7 Secrets to Attracting Prospects.”
You see, I studied online MLM strategies, online marketing techniques, attraction marketing . . . You name it. I knew all the right things to do.
Yet, when I put this stuff into practice, none of it worked. Well, OK, I did sell an ebook or two, and generated some leads. But I didn’t even come close to getting the money back that I had put into the courses I’d bought.
Ironically, I found a free ebook that was called, “Simple MLM Strategies.” I can’t even remember who wrote it, but it taught me a lot about building my business using online techniques.
One of the most basic MLM strategies for building your business online is listbuilding. You might have even heard it said that “The money is in the list.”
Well, that’s not entirely true. The money is in your relationship to your list. Still, listbuilding is one of the essential MLM strategies you’ll need to master if you’re going to build your business online.
So, how do you build a list?
There are two basic ways to build a list. The first way is easier, but it does cost money. The second way costs little or no money, but it takes longer to build your list.
The easiest and fastest way to build a list is to advertise. Yes, this is one of those MLM strategies that does cost money, but it will get you where you want to go faster. What kind of advertising should you use to attract MLM prospects?
Paid MLM Strategies – Pay Per Click
Most network marketers use pay per click advertising when using paid MLM strategies like this. This means using Google Adwords or Yahoo Paid Search, although a lot of marketers are now turning to Facebook advertising.
The main benefit of using pay per click is that it is fast. You can have a campaign up and running in less than 15 minutes.
Paid MLM Strategies – Solo Ads
The next of the paid MLM strategies for building a list is solo ads. A solo ad is simply an ad that you send to a list that someone else built. Typically, the list you’re using is that of an MLM ezine, which can send your ad to thousands of subscribers.
You can search Warrior Forum for lists to send your solo ad. There are various services that specialize in sending solo ads, some are better than others.
One of my favorites is Top Surfer. I’ve generated quite a few leads and sales by sending solo ads through them.
If you have some extra upfront money, one of the most effective MLM strategies using solo ads is by joining Virul Url. Viral Url is a list builder that acts like a solo ad. It’s kind of like an MLM secret these days.
You can send your ad to around 6,000 subscribers every three days, depending on your membership level. This is an extremely effective way to build your list. I know some marketers who have 3 or 4 Viral Url accounts and post to them every chance they get. These guys have built huge lists this way, and have dramatically increased their MLM sponsoring.
Other Paid MLM Strategies
There are some lesser effective MLM strategies such as safelists and traffic exchanges. While these have a free component, unless you have loads of free time, I wouldn’t seriously consider using them. I’ve done it, and I can tell you firsthand the results you’ll receive from them are not worth it. There are many more effective ways to produce MLM income.
Free MLM Strategies – Blogging
On the other hand, if you have more time than money, I’d suggest going another route. Instead of submitting to safelists and surfing traffic exchanges for hours at a time, why not set up a blog and do this thing right?
A blog is one of those MLM strategies that all the successful network marketers use. It’s your storefront on the internet. It’s also sometimes called your nerve center, and I’ll explain why.
Before you can generate interest in you or your MLM business, you need to be able to provide value to others. How do you do this?
Well, your blog posts should contain information that others consider valuable. Considering that your target market should be other network marketers, you should teach others what you’ve learned.
Obviously, before you can do this you have to study yourself. I’d recommend starting with Mike Dillard’s Magnetic Sponsoring or Ann Sieg’s The Renegade Network Marketer. Both resources will give you years of material for blog posts.
Also, you need to have an opt in form on your blog, similar to mine on the upper right of this page. Those who opt in will receive something valuable from you, like a free ebook, video series, or report.
This giveaway should be of the highest quality. Why? I mean after all, they’re getting it for free, right?
If your giveaway doesn’t help them solve a problem, they probably won’t be interested in anything else you have to offer, either, including your business opportunity.
When they fill out the form, you now have their contact information, and can market to them at will. Be careful with this, however. I will be discussing in a future post about the proper etiquette for communicating with your list.
Free MLM Strategies – Articles and Videos
Honestly, if you just set up a blog and don’t do much with it, you’re probably not going to see much happen. There are actions you’ve got to take to drive traffic to your blog. Two of the most potent are articles and videos.
When you write an article, I would suggest you submit it to EzineArticles.com. It’s the largest and most effective article submission site by far. At the bottom of the article, there is what is known as an “author resource box.”
This is where you put your “sales pitch,” along with the link to your blog. Again, be careful with this. I will cover the correct way to do this in a future post.
The benefits of writing and submitting articles are twofold. First, people who wouldn’t have been exposed to your any other way are now reading your stuff, which brands you as the expert. Second, the link going back to your site ranks you higher in the search engines.
Video marketing is similar to articles, but there are many more effective sites to submit your videos to. Probably the best known is YouTube. A major benefit from video is people feel like they know you more when they see you or hear your voice.
Also, with videos, you attach a link in the description portion which, again, causes you to rank higher in the search engines, not to mention if someone likes what they see, hear, or read, they’re more likely to visit your blog and opt in to your list.
To learn more about both free and paid MLM strategies, fill out the form below to get access to my free ebook, “7 Secrets to Attracting Prospects.”
“I’m so pissed!,” he said. “I’ve been to every meeting we’ve had (meaning his upline). I told everybody I knew about my business. Most people wanted nothing to do with it.”
There was a brief pause. Then . . .
“Today my sponsor quit. She just quit the business! Damnit, I trusted her. What do you think I should do?”
Before I could answer, Andre said, “I’m thinking about joining you and your business. Yours is an online MLM, isn’t it? Can you tell me about it?”
What would you do? At this point, I know a lot of marketers would jump at the chance to sign Andre into their business. I didn’t, though.
Well, Andre’s upline sucked. Not his company. In fact, I know his company is one of the best out there. I even learned some advanced online mlm marketing techniques from one of their distributors.
And, this would violate my own personal code of ethics, on two fronts. First, I despise program-hopping, and discourage it every chance I get. If you’re in a good company, stay there.
Second, I don’t feel comfortable recruiting people from other companies. And usually, their failure is not the company’s fault. If they didn’t work the business correctly in their old company, what makes me think they’d do well with mine?
If you’re not getting the support you need from your upline, find it elsewhere. Preferably, get some online MLM training. But don’t quit your company.
Anyway, here’s what I said to Andre when he asked about joining my company:
“I don’t think that would be a good idea. I think you need to keep your focus where it is, but look at some alternative ways to market your business, maybe utilize some online MLM marketing techniques.”
“What do you mean?”
“Well, how are you marketing your business right now?”
“I’ve been calling leads I bought.”
“How’s that working?”
“Do you have a blog?”
I went to Andre’s blog and, just like I suspected, all it talked about was his company and products. I doubt there was an original article on the whole site.
Since he was asking, I gave Andre some online MLM marketing tips, but they didn’t sink in right away. He said they didn’t make sense.
He had trouble understanding that when you’re using online MLM techniques, you don’t promote your primary business directly.
In fact, you initially promote a free report or ebook. I might as well have been speaking Martian, because it was obvious this whole concept of online MLM business promotion was foreign to him.
You see, Andre had been taught, like most network marketers, to just blather on to everybody you see about your company.
This is a huge mistake.
In fact, there are a few stages in your online MLM sales funnel you want to walk your prospect through.
When you give away your free report or ebook, you now have the prospect’s contact information. The next step in the process is to promote to them, via email, another product, but this one costs around $20 or so.
Why? Because if a prospect is willing to fork over $20, you can bet he or she trusts you, at least a little. And, since people do business they know, like and trust, there’s an excellent chance they’ll buy something else from you, or maybe even join your business.
It’s at this point that I usually start promoting a more expensive product through my MLM online sales funnel, usually between $75 and $150. I also begin to indirectly promote my primary company to them at this point.
I’m now helping Andre set up his MLM online sales funnel, and I think he’s beginning to understand.
If you’d like to know more about how to set up your own MLM online sales funnel, enter your information in the form below, and you’ll have access to my free ebook, “7 Secrets to Attracting Prospects.”
Tom Brady, the Patriots’ quarterback impressed me.
Even though they were down 28-3, Brady never lost his composure. Where younger, lesser experienced quarterbacks would be visibly whining on the sidelines, Brady remained solid.
When the Patriots mounted a rally in the 4th Quarter, it looked like they were going to make a huge comeback and win. Everyone from the announcers to the players on the field, it seemed, turned to Brady.
His offense almost revered him, while San Francisco’s defense felt fear, especially after the comeback began.
Brady himself never changed. Warming up on the sidelines, his focus remained fixed on playing the best game he could. He didn’t have to tell anyone that. It was obvious.
Brady is the kind of guy people would follow into combat. He’s what we would call an Alpha. We just feel he naturally makes the right moves, and anybody close to him benefits from the experience.
You need this mindset when marketing your homebased business. Without it, it’s impossible to build trust with others. Honestly, the only true entrepreneurs out there are Alphas. Everyone else is just faking it.
To attract others to you, which is a must if your homebased business is to succeed, you have to offer value to others. In the past, physical strength was enough, so our ancient ancestors flocked around the biggest, strongest male for protection.
In your homebased business, your value is knowledge. Your first task is to acquire that knowledge, then give it away to others. You do this with articles, blog posts, and videos.
But being an Alpha takes more than just knowledge.
To attract others to you and your homebased business, you’ve got to have the right attitude. What am I talking about?
Well, you’re not begging anybody to buy your stuff or join your business. You don’t waste your precious time with people who are negative, or who have no interest in joining your business.
You call the shots. You tell others how it is. You don’t hesitate walking away from people you know would not benefit you or your homebased business.
This kind of confidence is irresistible to others.
Attraction is not a choice, and you can use this mindset to build your homebased business as big as you choose.
To learn more about attraction, fill out the form below and you’ll have instant access to my free ebook, “7 Secrets to Attracting Prospects.”
The CEO replied, “Two words.”
“And those two words are?”
“So, how do you make right decisions?”
“And how do you gain experience?”
“And those two words would be?”
I joined my first network marketing company in 1996. I listened intently to the cassette tapes my upline gave me. I received no more training than this, other than a couple of meetings at Shoney’s with my upline.
Still, I wanted to be an MLM success more than anything. So, I did what I was told. I made my list of family and friends, and I called them up.
Man, what a fiasco that was!
After getting laughed at and ridiculed, I finally gave in and believed them when they told me, “Those pyramid things don’t work.”
A few years later I read a book by Robert Kiyosaki which touted the huge benefits of becoming a network marketing distributor. Mr. Kiyosaki is a multimillionaire, and if he gives financial or business advice, smart people pretty much listen.
So I sought out another network marketing company. This time, however, there was this little gadget called the internet. Now, this was still before internet marketing was as huge as it is today, but there were still tools that made working your business easier.
Unfortunately, my upline wasn’t aware of those tools. He taught that the fastest way to MLM success was putting flyers on cars and cold calling. So, I did those things, too.
I mean, he was having success with them, right?
Well, I called at least 300 leads a week for about 3 months, and I got zero signups. None. Not even one.
I almost gave up again. Hearing “No” that many times can dampen almost anyone’s enthusiasm.
Now, don’t get me wrong. There are those who thrive on this kind of marketing. And honestly, it works for some people. In fact, I know several who have had enormous MLM success using nothing but cold calling and warm marketing techniques.
I’m not one of those.
For me, there’s more to life than looking at your phone and feeling that sick feeling you get when you know you’re about to get hung up on, cussed, and told repeatedly, “Please take me off your list!”
Is this really necessary to become an MLM success story?
Fortunately for me, no. You see, I poked around online a bit and found this thing called “attraction marketing.” This just means that you put yourself in a position where people who are looking for what you’re offering naturally find you, instead of you hunting them down.
Sounds pretty cool, doesn’t it?
So, when I started using these attraction marketing techniques, did I become an instant MLM success story? Hardly. In fact, when I first tried it, I failed miserably.
I couldn’t figure out what I was doing wrong, but it felt like I was on the right track this time. My upline, of course, was absolutely no help at all. It was obvious I was going this alone.
I bought more courses on attraction marketing and kept tweaking my strategies. Still I kept falling on my face. Nothing I was doing was getting me any closer to becoming an MLM success.
Slowly, however, I started gaining some momentum. I got my hands on a course (a very expensive one) that struck a chord with me. From that experience, I was able to develop a very simple system that, if I followed it every day brought me a predictable result.
Those results soon multiplied.
Can you just plug into this system and become an immediate MLM success, a rock star? Absolutely not. This takes a lot of work.
And, if you’re like me, you’ll fail more times than you can count before you see any success. That’s just the nature of the beast.
But this is true with MLM success, regardless of how you attain it. You can focus on dialing, dealing with rejection, talking to your family and friends about your business, or you can do it this way.
If you fill out the form below, you’ll get immediate access to my free ebook, “7 Secrets to Attracting Prospects,” which will teach you some of the lessons I learned from my own studies and experiences.
One day, the emperor stumbled upon two men who claimed that they could make a suit out of the most beautiful material on the planet. This cloth was special, in that it was invisible to anyone who was impure of heart.
Upon hearing this, the emperor was both excited and terrified. He was excited because, of course he wanted a fine suit made of beautiful material. Scared, because he wasn’t sure he was pure of heart.
What if the material was invisible to him?
So he sent two of his trusted aides to view the material first. Neither would admit they saw nothing, so praised the material as being the most beautiful they had ever seen.
By this time, all the villagers had also heard of the cloth, and were interested in learning how impure their neighbors were.
The emperor then had a suit made of the cloth, and wore this suit in a procession through the village, never admitting that he wasn’t pure enough to see what he was wearing. What would the villagers think? Surely he’d lose his crown!
All the villagers raved at the beauty of the emperor’s new suit, all unwilling to admit they saw nothing. It was then a small child loudly proclaimed: “The emperor has no clothes!”
The crowd began to whisper amongst themselves, and the emperor felt they may be right, but kept the procession going nonetheless.
Why is this story relevant to the failure of your network marketing system? Well, keep in mind that more than 95% of the people in network marketing are failing.
Is it because you’re stupid and can’t follow the directions of your upline? No. It’s because you’re being told the wrong information.
Your network marketing system won’t work if it doesn’t get you talking to targeted, qualified individuals on a regular basis. Are the leads you buy from your lead company really qualified to start a business?
Is your Uncle Ted someone you can picture in your downline? Why then are you constantly being told to hound these people about your business?
Does your network marketing system dictate that you splash your link all over Facebook and Twitter? How’s that working for you?
You see, you’re not the only one failing by using this network marketing system. The problem is not you, it in the system.
Now, you’re not going to be able to tell who’s failing on your team, because everybody puts up the best front, just like the villagers in the above story. But trust me, if you’re doing the same thing as everybody else and you’re failing, they are, too.
At some point, you’ve got to realize that the emperor truly has no clothes, and if you keep using the network marketing system you’re currently using, you’re going to waste a lot of time and a lot of money.
You probably have already.
Is there really a network marketing system that will get you face to face with interested, qualified, and targeted people? You bet there is.
The trick is by getting them to come to you.
I understand this is the opposite of what your current network marketing system teaches, which is to “go out and get ‘em,” but this one really works.
You work this system by giving away content. Not only does this brand you as a leader and an expert, it also attracts people to you like crazy.
And don’t be fooled . . . Only the leaders are the ones making the big bucks in network marketing. These are the teachers, the ones giving the lectures and seminars.
What some would call the “Alpha marketers.”
The good news is that you can learn to develop the needed skills to become an Alpha. Or, you can keep making those dials, hounding poor Uncle Ted, and getting the same results you’ve been getting.
If you’d like to know more about how to attract prospects to you, enter your information in the form below, and you’ll get immediate access to my free ebook, “7 Secrets to Attracting Prospects.”
Especially the Next Generation. Jean Luc Picard, Beverly Crusher, and Commander Data were my heroes, and I still draw on their teachings.
They’ve taught me a lot, in fact about network marketing prospecting.
I remember an episode where Captain Picard unfairly berated a young female cadet. Despite her efforts to make things right with Jean Luc, he continually lashed out at her.
She couldn’t figure out what she had done to make the Captain hate her so bad.
One day, Lieutenant Worf was training her in the dojo at hand-to-hand combat. He told her he would teach her a new fighting style and blindfolded her.
He then beat the crap out of her.
The young, but sharp, cadet took his abuse for a while, then stopped and took off her blindfold.
“Why did you stop?” Demanded Worf.
“This is unfair, and pointless.”
“Is this the first time you’ve been treated poorly and without just cause?” Worf then left the room.
The cadet understood the lesson.
Network Marketing Prospecting is not that much different than this.
The next time Picard started doing his thing, she confronted him. For example, on one of Picard’s tirades, he made the remark, “I don’t know how you even ended up on my ship!” During this confrontation, the cadet replied, “No member of this crew is here without your approval, Sir!”
At being confronted, Picard backed down. “I know exactly why you’re on the Enterprise, Cadet. I specifically requested you.”
As it turns out, Picard’s abuse was a test. The cadet was being primed for an extremely dangerous mission, and Picard wanted to be sure she was up for it.
Do you ever feel like the cadet when your upline tells you to keep doing the same old things? I know I did.
For 6 months straight my network marketing prospecting consisted of making at least 50 dials a day, 5 days a week.
Usually, I made more than that. I spent thousands of dollars.
How many people did I recruit? Zero.
Now, you could say that I just wasn’t saying the right thing, but I used scripts from the best in the business. I called and called and well, if you’ve done this, you know pretty much how it went.
Most don’t even answer the phone. I got so used to the computer voice telling me, “We’re sorry. There’s no one available to take your call.”
Then I would talk to the lady who had 10 screaming kids in the background, and the young punk who was just so cool . . .
It took me 6 months, but I finally asked, “What am I doing? Surely there’s got to be a better way. This feels like such a waste of time.”
I was able to channel my inner Mr. Spock who told me, “Network marketing prospecting like this is highly illogical.”
Now, to be fair, this method of network marketing prospecting obviously does work . . . for some people. But it definitely doesn’t work for me.
Understand that, I’m not afraid to get on the phone and call prospects. I was at first, but that fear goes away after your first 200 dials or so.
I also didn’t mind working hard. I would literally do whatever it takes to succeed. It’s just that nobody taught me a system that works for me.
I asked myself why I was spending so much time talking to these losers who obviously would never join my business in the first place.
If you’ve been around this industry any time at all, you’ve probably heard that upwards of 95% of us are failing in our businesses. The reason is simple: That 95% is being taught network marketing prospecting methods that just don’t work.
What does work? Enter your information in the form below and you’ll get access to my free ebook, “7 Secrets to Attracting Prospects.” This book gives you a step-by-step network marketing prospecting system to follow that really works on building your network marketing business.
At the time, I worked full-time for a major retailer. I stocked shelves all night long.
I had taken a week off work because a good friend of mine who had recently returned from Iraq was threatening suicide. Not only did I worry about him, but his wife and twin daughters also.
They lived in Texas.
“He’s got his gun and he’s drinking again,” his wife told me over the phone. “He won’t listen to anybody but you.”
When I talked with my friend, he said he needed to see me. Bad. I knew what I had to do. So, I called work, told them I needed a week, packed a bag, and hit the road.
I managed to diffuse the Texas situation, but when I got back home, I wasn’t feeling so good. I slept all that night, and the following day.
When I got up to go to work that night, every part of my body hurt. When my feet hit the floor, this throbbing radiated from my soles up through the rest of my body. I also ran a fever. Even my fingernails ached.
I called work to tell them I wouldn’t be in yet another night.
“If you miss tonight, don’t bother coming in tomorrow night, either,” my supervisor said. The obvious meaning of his words seared my soul.
Have you been there? Do you know what I was feeling?
As bad as I felt, I had bills to pay. I liked to eat, and the prospect of homelessness didn’t appeal to me much.
So I went to work.
It’s funny how we lie to ourselves, just so we can tolerate our misery. For example, I always told myself I liked most of the people I worked with, that most of them were good people stuck in a crappy job.
This night opened my eyes.
With two notable exceptions, I realized I hated being around all of them. Their bitching and moaning about their pitiful little lives made me want to punch them in the face.
When my supervisor asked if I’d finish my three pallets tonight, I said nothing. Well, not with words, anyway. I’m sure he was able to interpret my glower.
I finished my pallets.
My friend Bill asked if I was going to the doctor when I got off work.
“I can’t afford it. I’m just going to go home, have some chicken noodle soup, drink a lot of water, and sleep all day.”
That’s exactly what I did.
I went to work the next night, still feeling like each breath would be my last. I must have looked horrendous; even a couple of customers asked if I was OK.
Fast forward a couple weeks. I’m feeling better, managed to keep my job, but still realize I hate my situation. I couldn’t hide it from myself anymore.
Then I cut my hand on an broken jar of spaghetti sauce, and had to go to the hospital. The cut required 6 stitches. But that wasn’t the best part.
The ER did a routine chest X-ray, and told me I had full-blown pneumonia. They wanted to admit me on the spot. I told them my situation, how I felt two weeks earlier, but I felt most of it was gone by now.
The doctor told me to come back if any of those symptoms reappeared. They didn’t.
Why am I telling you this?
Well, as a network marketer, I don’t have to go to work with pneumonia anymore. If my friend needs me, I can pack up the car and go without having to report to anybody.
But that’s not the best part . . .
What I love the most about being a full-time network marketer is that I don’t have to tolerate people I can’t stand. I don’t have to lie to myself, just to tolerate their presence. If I don’t want to be around you, trust me, I’m not going to be.
Today, I surround myself with positive, uplifting people who focus on bettering themselves and those around them who want to better themselves also.
If this sounds like something you’d like to do, fill out the form below to learn how you too can live life on your own terms.
Throughout the 1980’s, I sang with a Heavy Metal band. OK, I use the term “sang” loosely, because I did my fair share of screaming.
My friend Rick played lead guitar in most of my bands. Rick looked like the love child of Barry Manilow and Alice Cooper, if you can imagine such a creature.
His jeans and t-shirt barely clung to his bony frame. A cigarette permanently rested on the left side of his mouth, and he always needed a shave.
If you saw him from a distance, you would think he smelled bad. He wasn’t pretty.
Despite his looks, however, Rick always attracted the hottest babes. This puzzled everybody, including me.
I mean, Rick was always broke. In fact, I don’t think he’d worked a job his entire life. His nose was so big, he used to joke, “When I swim on my back at Daytona, the shark alarm goes off.”
Everybody agreed that Rick was ugly.
He wasn’t stupid, however. He earned a Masters in nuclear physics. The maddening part was that his GPA was 4.0. He never opened a book.
Yep. A genius.
There was something about Rick, however, that everybody loved. Not only women, but even guys just naturally gravitated to him.
I gotta say; it just felt good to be with him.
I remember once when the band tried to get this hot shot manager to work with us. I talked to the guy, our drummer talked to the guy, but he clearly didn’t want anything to do with us.
He heard our tape (yes, this was the 80’s), and thought we sucked.
Rick, who usually hated anything to do with the business end of things, said, “Let me talk to him.”
I was hesitant to agree to having Rick, holey jeans, greasy hair, and all, go anywhere near this guy, but what did we have to lose? Obviously Mr. Starmaker hated us already. What else could he do?
Rick walked into the office and said a few words to the receptionist. The rest of us waited in the van. Rick disappeared down a long hallway.
Soon, 90 minutes had gone by. Keep in mind, this manager was a big deal. All the bands in the area wanted to work with him. His time was like gold.
A full 2 hours and fifteen minutes after his disappearance, Rick strolled down the long hallway, walked outside, and lit a cigarette.
“What’s he doing?” I said.
Right after I said that, out walked a man wearing a white suit. We all knew who he was. He lit up a cigarette, too, and he and Rick started laughing.
When he finished his cigarette, Rick shook his hand and walked our way.
“What the Hell was that?!” I asked.
“He wants to check us out at rehearsal tomorrow night. I’m pretty sure he’s gonna want to sign a contract then and there. Anybody got any gum?”
“What did you say to him?”
“Nothing really. I asked him what it was like to work with Motley Crue, and was Carlos Santana really as cool as he seemed.”
On the one hand, I couldn’t believe what I was hearing. I mean, my drummer and I did all we could do to impress. From the way we dressed, how we talked, you name it.
On the other hand, I wasn’t surprised at all. Even though Rick was half stoned, he came off as more believable. He honestly didn’t care if the manager agreed to work with us or not.
That attitude builds a tremendous level of trust. If you’re a network marketer, you’ve got to learn Rick’s technique.
The good news is that anybody can learn this mindset. It’s dangerously simple, and deadly effective.
If you enter your information below, you’ll get access to my free ebook, “7 Secrets to Attracting Prospects,” which will teach you how to attract prospects the way Rick pulled in the hotties.