As I write this, the TV and internet buzz with news of the meteorite that exploded over Russia a couple days ago. Interesting, since the asteroid DA14 streaks within 17,000 miles over our heads in just a couple days.
Scientists also say the sun’s activity is due to significantly increase this year, which means a solar flare could almost instantly turn the Earth into a lifeless rock.
And just like that lifeless rock floating through space, if you follow the typical MLM training that most companies provide you, your business will be just as dead.
What am I talking about?
Well, what’s the first piece of MLM training the company gives you? You’re told to make a list of all the people you know, call them up to sell them products or recruit them into your business.
Here’s my own experience when I did that:
The first people I approached were my parents. I showed them the little chart the company provided me, I told them how long the company had been around, how awesome the products were, and how the compensation plan worked.
All the stuff I’d learned in my recent MLM training sessions.
“Do you remember when you had that paper route, and you lost it because you couldn’t get up on time every morning? How is this any different?”
Then my dad chimed in: “I hear the mill is now hiring. Your cousin Don’s making really good money working there, benefits and all. You should go fill out an application there, and forget about all this pyramid stuff.”
How do you think that made me feel? Think I wanted to quit? My MLM training hadn’t prepared me for this. I was told everybody would see the big picture and jump right in.
What’s more, after the humiliation of approaching my parents, the next golden MLM training nugget my upline told me was to buy expensive leads and call them up.
I really wanted to be successful, so I did just that.
After spending about ten dollars per lead for the super-duper, ultra premium lead package, I knew I’d succeed. I mean, after all, my MLM training told me that these were people who’d raised their hands, wanting more information about working from home . . . right?
Imagine how I felt when most of these people didn’t even answer the phone, and the first one who did said something like, “I didn’t request no information. Now take me off your damn list.”
Something else my company-provided, MLM training didn’t prepare me for. I paid ten bucks a name for people like this?
I wasted an enormous amount of money talking to people who had no business working for themselves. Not only money, but I wasted precious time I could have been doing something much more productive.
I’ve got to be honest here, however: Some people use these techniques with great success. In fact, some of the biggest names in MLM built their entire downlines by cold calling only.
I can only tell you what has worked for me, however, and this type of marketing definitely isn’t it.
In fact, this type of MLM training can cause all but the most serious people to quit at this point, convinced that MLM is a scam. I know, because I was one of them.
It wasn’t until I discovered Mike Dillard’s MLM training system called Magnetic Sponsoring things started working for me. This was my first exposure to a little thing called “attraction marketing.”
The concept behind attraction marketing is, like the name implies, to attract prospects to you, rather than you chasing them down. There is an art to this, but it’s the most effective MLM training I’ve come across.
How does it work? Well, for starters, you don’t promote your primary company upfront. Instead, you lead with a generic product, like an ebook, video series, or special report, and promote your MLM opportunity on the back end.
Also, despite what your company’s MLM training says, everybody is not a prospect for your business. So who are your prospects, and where do you find them?
Ironically, your ideal prospects are other network marketers. These are the people who understand and appreciate the network marketing business model.
They’re not going to ask you, “Is this one of those pyramid things?” And you’re not going to get frustrated and quit your business because you’re sick of following useless MLM training with little or no results.
So how do you approach network marketers, since most are in other companies? To find out, enter your information below to get access to my free ebook, “7 Secrets to Attracting Prospects.”
We all know penguins are cute and cuddly, wobbling and slipping and sliding all over the Antarctic.
I’ll be you didn’t know they were only pretending. When they dive underwater, they become vicious, heartless predators, striking terror in krill and other smaller fish alike.
I’m about to give you some MLM tips that, if you use these effectively, you can “crush it” in your business, just like a penguin crushes its prey.
Remember back in the early days of internet marketing, where people thought just putting up a website would bring your tons of business?
And most of these websites weren’t blogs – static sites that just sat there and did nothing day in and day out.
The first time I discovered blogging, I just thought it was a cool way to keep a journal on the internet. I honestly didn’t see the value as far as building a business.
My upline gave me a few MLM tips about email, but it didn’t really seem like a viable option, either. I just figured that everyone who got an email trying to sell them something deleted it immediately, just like I did.
Social media was a foreign term. About the closest we had back then was chat rooms which, when not properly moderated, became a medium for obnoxious kids to type the F word 217 times, which slowed down the load time for everyone in the room.
And most of us were still using dial-up!
My how things have changed. These mediums today can be used to build your business bigger than any of us back in the day would have dreamed.
Yet, with all the potential out there, and with access to tons of MLM tips and tricks, so many people are just doing it plain wrong. I’m reminded of this every time I see a link plastered all over Facebook and Twitter.
Or when someone I’ve just met on Facebook asks me to check out their link.
I could ramble on and on about how people need to educate themselves about the right way to market their business, but I’m going to contribute to the solution and give you some MLM tips that really work.
Today we’ll focus on blogging.
Learning the power of MLM tips like blogging takes a little time. So many times, I get asked by people, “But what do you write about? Don’t you ever run out of ideas?”
MLM Tips #1: Provide Value to Your Reader
When considering value-oriented MLM strategies like blogging, I find that if my mission is to serve my readers, there is a ton of stuff I can write about.
Let me put it this way: If you have trouble teaching people what you know about MLM lead generation, posturing while on the phone, or training your downline, the most effective of the MLM tips I can give to you would be to get to work on yourself.
Buy courses on these subjects, learn them, and then teach them to others.
MLM Tips #2: Write the Way You Talk
Then I get the argument, “But I’m just not a good writer.”
That, quite honestly, is a HUGE cop-out. Let me ask you a question: Can you talk? When you engage your vocal chords and form your lips and tongue in a certain way, do words come out?
If so, then put them down on paper. Effective writing, you see, doesn’t impress; it teaches. If you can write the same way you talk, your readers will understand you much better than if you were trying to be another Hemingway.
If you learn nothing from these MLM tips, learn this: Be yourself.
Tomorrow we’ll explore this a little further, and talk more about building relationships and getting more readers to your blog. Until then, stay away from those evil penguins.
To learn more MLM tips and techniques, enter your information below to receive a copy of my free ebook, “7 Secrets to Attracting Prospects.”
Chances are, if you’re like most of us, you’ll learn some offline network marketing strategies from your company. I mean, the very first thing you’re taught to do is make a list of everybody you know, right?
There is a reason for that.
Offline network marketing strategy number 1: Warm market
So, why are you told by your company that this is one of the most effective network marketing strategies ever? Well, people tend to do business with those they know, like, and trust.
Your warm market is nothing more than your friends and family. In other words, people who know, like, and trust you.
Since most network marketers aren’t yet trained on building a business, marketing to your friends and family makes sense, if you do it the right way.
Unfortunately, this is where your company training falls short. Of all the network marketing strategies out there, most marketers never get beyond this one.
Well, they’re told to just go tell everybody about their business and products. They’re brainwashed to believe that everybody will naturally fall in love with the company.
Imagine what happens to the poor marketer’s attitude when that doesn’t happen.
The solution is to not tell people about your business until you find out if they’re open to it. How do you do this? Simple.
There are organic network marketing strategies that don’t feel like marketing at all. How do you do this?
Just call up an old friend or family member and start a conversation. If and when the subject of making a living comes up, listen for signs of dissatisfaction.
For example, if your cousin Bob says, “I really gotta find another job. This one’s just not paying the bills,” that’s a subtle invite.
But how do you handle it?
If you follow the network marketing strategies taught by your company, you’re probably going to want to start telling Bob all about how great your company and products are.
And Bob shuts down.
What’s the right way to do this? You ask Bob some simple questions.
“Bob, what’s the one thing you hate most about your job? Is there anything that you like about it? What other kind of work could you see yourself doing?”
Then, depending on Bob’s answers, you might say something like, “I’m working this part-time business from home in the evenings that’s going pretty well for me. If you’re open to checking it out, I could send you a link to the website . . .”
Do you see how natural that sounds? You’re not pitching or selling, you’re just gaging Bob’s level of interest. If Bob changes the subject, or just pretends he didn’t hear what you said, he’s disqualified himself.
More attempts to bring your business into the conversation will almost certainly be met with resistance.
Offline marketing strategy number 2: Cold calling
This is probably the scariest of the network marketing strategies. It’s scary, because you’re calling people you don’t know.
With the right attitude, however, you can take a lot of the fear out of it.
Keep in mind, you’re not selling anything. If anything, you’re DISQUALIFYING people. What am I talking about?
Most people you call are not going to be suitable for your business. Your job when prospecting is to find and identify the undesirables as quickly as possible so you can find the ones who see the big picture.
If a prospect has a negative attitude, is this really someone you’d want to have in your business? If not, why waste time with her?
It’s called prospecting for a reason. You’ve got to go through a lot of dirt, mud, and sand to find that gold nugget.
Offline marketing strategy number 3: Classified Ads
Classifeds are one of those network marketing strategies that have been around forever. There’s a reason for that . . . they work!
They only work, however, if you do them right. To do this, you need to focus on two major points: Your target market and the publication you’re advertising in.
As with all network marketing strategies, you have to make it clear who you’re targeting. If your ad is vague, you’ll probably attract a lot of people who aren’t good prospects for your business.
As for the publication you choose, let me just say that you get what you pay for. Sure, there are hundreds, if not thousands, of free classifieds out there.
In my experience, however, the free ones are not worth the time even writing a 25 word ad. I’ve gotten zero response from any of those.
The best ones are the ones you can place in magazines such as “Entrepreneur.” Yes, they are pretty expensive, but they always bring me qualified leads for my business.
Lots of marketers call these offline network marketing strategies “Old School,” and shun them because, in their experience, they just don’t work.
I’ve found, however, that they can work, but not the way they did in the 1970’s. There’s a reason for that.
Today we’re just bombarded by so much crap. We don’t believe you when you tell us how awesome your products are because, well, everybody else is saying the same thing!
Unfortunately, most network marketing companies haven’t yet caught up, and still teach the old and outdated network marketing strategies. This is a huge reason most marketers fail and give up before they even make a dime.
To learn more network marketing strategies, enter your information below to receive a copy of my free ebook, “7 Secrets to Attracting Prospects.”
In 1994 Steve, a professional comedian friend of mine invited me to his birthday party in Nashville. He was Jewish, as were many of his friends and well, all of his family.
I don’t know if you’ve ever been around Jewish people a lot, but let me tell you, they are hilarious! I’ve never in my life been around so many funny people as that night.
Even when they weren’t trying to be funny they cracked me up. One guy told a joke, and I think I erupted in laughter three times before he even got to the punch line.
But then, there always has to be that one, doesn’t there?
I don’t know where he came from or how he knew my friend. I don’t think he was Jewish, either. I only knew one thing about him.
He was obnoxious. I think his name was Randy.
I’m sure you’ve probably seen people like Randy at parties. Whatever happened to you, his story topped it. He knew everything there was to know about . . . well, everything.
While I talked with Steve’s sister, Rachel, Randy strolled over to join the conversation. It wasn’t long before he’d hijacked it.
Then he made the mistake of asking me what I was drinking.
“Wine,” I said. I noticed he was, too, only his glass contained ice, and he was holding it by the bowl, not the stem. I waited for him to step in it, and he did.
“Me too. Vintage 1992, California Chardonnay. This particular wine . . .”
He blathered on for a while, obviously trying to impress. He didn’t know who he was talking to.
While I’m certainly no expert on wine, in fact, I rarely drink alcohol, I do read a lot. And, since I’d found myself in similar situations in the past, I was well-read on wine.
Randy obviously wasn’t.
“Chardonnay’s are OK, but I prefer the Cabernet. When you think about the structure and the smoothing process, there’s really no comparison. I don’t particularly care much for wines that are buttery and round.”
I rambled on and on about Bordeaux, using terms like fruity, earthy, and even jammy. I compared the differences between New World and Old World.
Randy tried to keep up, but eventually changed the subject and excused himself.
I mention this story because many network marketers remind me of Randy. Not that they’re annoying, but they try to come off as experts when it’s so obvious they’re not.
I mean, it’s cool to posture yourself as an expert, but that should never include lying about your methods or your results.
Like the guy I met on Facebook who told me he sponsored 20 plus people last week, just by posting links on Facebook and Twitter. I genuinely felt sorry for him.
To keep you from being like Randy or the guy on Facebook, here are some MLM tips that can help you build a business, not just pretend like you know what you’re talking about.
MLM Tips #1: Don’t lead with your primary business
This is one of those MLM tips your company won’t tell you about. If you listen to your company training only, you’re probably going to believe your MLM success relies solely on telling people about the company’s products and business opportunity.
This is one reason our industry suffers from such a high failure rate.
The only kind of MLM tips offered by most companies are ineffectual at best. You’re told to go tell the world about these products and this business opportunity, and people will just magically see the big picture and want to be a part of it.
Imagine how you feel when you tell people about your business and they laugh at you. Or hang up on you.
This is the reality most MLM companies choose to ignore. This is also the reason most MLM distributors quit before they even make a dime.
The solution? Promote a free product of your own that’s full of MLM tips or a funded proposal on the front end, and your primary business on the back end.
If you market these products to fellow network marketers, your chances of success go way up.
MLM Tips #2: Be picky
Hey, you’re not begging people to join your business here. You’re offering people a chance for a better life. If they don’t see that, that’s their problem, not yours.
This is another one of those MLM tips your company probably won’t bring up. They’ll instead talk about objection-handling and other ridiculous nonsense.
Personally, when I talk with a potential prospect on the phone and hear a hint of negativity, I end the conversation as soon as possible.
This is called posturing, and it’s one of the most potent MLM tips you’ll ever receive. I wish someone had told me this years ago.
MLM Tips #3: Set an example
When dealing with your downline, words only go so far. If you truly expect them to succeed, you’ve got to lead. The only way to lead is by example.
People are very different, and will have different strengths and weaknesses. Some will excel on the phone, where many fall short. Some will be excellent copywriters, where some can barely spell “D.O.G.”
A true MLM leader identifies strengths and helps her downline focus on those strengths.
To learn more MLM tips that can help you explode your business, be sure to fill out the form below to get access to my ebook, “7 Secrets to Attracting Prospects.”
After the U.S. Anti-Doping Agency released a damning 1,000 page report that accused him of masterminding a long-running doping scheme, he lost all his endorsements, and was forced to leave Livestrong, the charity he founded.
I’ve got to admit; I believed Lance when he said he didn’t use drugs. He fooled me with his sincerity.
I have to ask myself, however, that if I were in the same position, would I take performance-enhancing drugs.
I mean, for many years, Armstrong was the epitome of the word, “hero.” Now that he’s fallen from grace, I wonder if it was all worth it.
If you could take a pill to vastly improve your MLM prospecting, would you do it?
If you knew it would put you onstage with the likes of Eric Worre, Mike Dillard, and Ann Sieg, if only for a while, would you swallow that pill?
I know many people would. Fortunately, doing drugs is not necessary to win the Tour de France of MLM prospecting.
Just hard work, and an openness to learning new things.
If you’re serious about building a large business, MLM prospecting should be your number one activity. That means focusing on talking to as many people as humanly possible.
There are right ways and wrong ways to do that, however.
I would advise you, contrary to what your company, and maybe even your sponsor has told you, not to immediately start telling people about your business. Why?
Because, just like competing in the Tour de France, you’ve got to train.
Contrary to many misconceptions, MLM prospecting doesn’t come naturally to most people.
Sure, your company tells you rinky-dink stuff like, “We’re just telling, not selling.”
What a load of crap.
If you’re going to do MLM prospecting the right way, you’ve got to study. A lot. Fortunately, there are many free resources online. These include videos, podcasts, blog posts, articles, and a whole lot more.
Purchasing MLM prospecting training from somebody who is a master, however, will many times give you their closely-guarded secrets that you can’t get anywhere else.
Think of it this way: A doctor spends many, many years in school and earns a comfortable six figure salary. MLM prospecting, when properly done, can earn you many times that amount in just a couple of years.
But do you honestly think you can do that without studying? Get real.
The biggest hurdle most people come up against when MLM prospecting is finding enough people to talk to. There are many, many ways to do this.
The first method is also the most obvious, and the method almost every network marketing company teaches. Make a list. Simple, right?
Just take out a piece of paper or open a Word document, and start writing down the names of everybody you know.
Then, call them up. Now, here’s where your network marketing company fails you. Why?
Well, they’ll tell you to say stuff like, “Hi Bob. I found this awesome business opportunity I’d love to share with you. It’s called . . .”
Do you see how phoney that sounds?
No wonder so many network marketers are failing. You can still make this method of MLM prospecting work for you, however. Just don’t do it that way.
When talking with people from your list, keep the conversation as natural as possible. Check out this conversation:
“Hi Bob, how’s it going?”
“I’m great, Henry. How’s things with you?”
“Never been better. Maggie and the kids doing OK?”
“Yea, we’re all good. Just a little stressed. Maggie’s been sick, so she hasn’t been working a lot, and they cut my hours last week.”
“I’m sorry to hear that. Listen Bob, I found something that might help. I mean, it might not be for you, but it’s bringing me in some extra money. If you’d be open to taking a look at it, I can shoot you over a link to the website . . .”
Now, can you tell the difference between the conversations above? In the second conversation, I discovered a possible need.
I say “possible,” because there are many ways Bob might respond. He might say, “It’s not one of those pyramid things, is it?” in which case he immediately disqualifies himself.
Depending on your relationship with him, however, he might respond with, “Sure, send me the link and I’ll take a look at it.”
The trick is to uncover a need. If there’s no genuine need, then you should never mention your business opportunity.
At least that’s been my experience.
Outside of making a list, another potent form of MLM prospecting is to buy leads.
Lots of marketers build hugely successful businesses this way.
The trick here is knowing what to say before the MLM prospect answers the phone, and how you’re going to respond when they say certain things.
This comes with practice.
You need to start with a script. This doesn’t need to be a fancy, long drawn out piece of work. In fact, I keep mine very short. This is my entire beginning script:
“Hi. Is this Bob? Hi Bob, this is Gregory McGuire, calling from Nashville, Tennessee, and I was calling because you had been on one of my websites recently looking for information about starting a home based business. Are you still looking to do that?”
That’s it. From there, I’ll ask a few qualifying questions and, if I feel the prospect is a fit for my business, I’ll send them to my company’s MLM prospecting video and schedule a follow up call.
These are just a couple of MLM prospecting methods. There are many others. Personally, I prefer attraction marketing, where the MLM prospect comes to you, without you chasing them down.
To learn more about MLM prospecting this way, enter your information below, and you’ll have immediate access to my ebook, “7 Secrets to Attracting Prospects.”
The author gives lots of reasons why this is the year to become an entrepreneur, things like corporations don’t like you, money is not happiness, and the middle class is dead.
His most convincing argument to me, however, was when he said, “Count how many people can ruin your life with one decision.” Think about it. Bosses, buyers, publishers . . .
For many people, network marketing provides a perfect solution. It’s relatively inexpensive to get involved, and you get out of it exactly what you put into it.
To be really successful at network marketing, or MLM, you have to know about network marketing lead generation. This is just another way of saying, “Finding people to talk to about your business.
Fortunately, there are many methods of generating leads for your network marketing business. You’d be wise to use a combination of these. Once you find one you feel most comfortable doing, you’ll probably stick with that.
Network Marketing Lead Generation Tip #1: Belly to Belly
For some people, network marketing lead generation simply means going out and finding somebody to talk to. This is called the “belly to belly” approach, because you’re talking face to face with a live human being.
Many online marketer denounce this approach as being “old school,” but lots of marketers have built huge businesses this way. How do you do it?
Simple. Just find people to talk to. Go to networking events, trade shows, or take some classes on subjects you find interesting.
I find this approach to network marketing lead generation works best for me when I’m talking with people who have similar interests. Why is this?
Well, I’m more comfortable around them, for one. And, since it’s been established that we have at least one thing in common, we can build from there.
Here’s an example. If you take a class about how to levitate by meditating, chances are you’re going to meet other people with similar interests. You’ve probably read the same books as many of these people, thought the same kinds of thoughts, and have similar goals. It shouldn’t be too difficult to strike up a conversation before or after class.
So, if you’re using this method of network marketing lead generation, what do you say, exactly, to get them to take a look at your business?
Well, before you do that, you have to discover if this person has a need. I mean, if she’s independently wealthy or super-focused on her career, it’s pointless trying to convince her how network marketing can help her.
In fact, it’s useless, using this or any other method of network marketing lead generation, to try to convince people of anything. If it feels like you’re trying to convince, you’re doing it wrong.
Here’s how I do it. If I’m talking to someone I think might be a good MLM prospect, eventually the subject of what we do for a living will come up.
If the person I’m talking to shows the slightest dissatisfaction with his/her job, and most do, I’ll say something like, “Would you be open to taking a look at what I’m doing?”
That’s it, really. If they say yes, I usually get their contact information and call them at a later time. If they say no, I drop it.
Network Marketing Lead Generation Tip #2: Call’em Up
Another method of network marketing lead generation that some people find effective is buying leads. Now, I realize this is not technically “lead generation,” in that you’re buying leads somebody else generated, but it’s still an effective way to reach sometimes targeted people.
There are several scripts you can find online and elsewhere that will help you know what to say when you’re talking to prospects over the phone. It’s really simple, though.
You see, your goal with that first call is to qualify or disqualify the prospect. To be honest, however, if you use this way of network marketing lead generation, you can only expect about twenty percent of the people you dial to even answer the phone.
To those who do answer, you’ll want to say something like, “Hi. This is John Smith calling from Chicago, and I was calling because you had been on one of my websites looking for information about working from home. Are you still looking to do that?”
Again, this is very simple. If they say no, get off the phone and stop wasting your time. If they say yes, ask them a few more qualifying questions, and then send them to your website, or get a DVD in their hands, or whatever other method your company uses.
Network Marketing Lead Generation Tip #3: The Funded Proposal
Still another method of network marketing lead generation, and the one I find most effective, is called a funded proposal. This just means that you lead with a low cost product, typically an ebook, and promote your primary company on the backend.
This way you get paid even when nobody joins your business. This is especially helpful in retaining team members, as they will see cash generated almost immediately when promoting these funded proposals.
Two of the biggest and best funded proposals out there are Magnetic Sponsoring and the Renegade Network Marketer. Using both these programs, I’ve been able to generate, not only a ton of leads, but a lot of money. I highly recommend both.
(And yes, if you click on the links above and make a purchase, I will be compensated . . . Take that, FTC!)
If you’d like to know more about network marketing lead generation and attracting qualified prospects to you,
rather than you chasing them down, then enter your information below to receive free access to my ebook, “7 Secrets to Attracting Prospects.”
The game will honestly never be the same.
And it’s not just Ray’s football playing that will be missed. If you’ve ever heard him give one of his motivational speeches, you know what I’m talking about.
Heck, the guy makes me want to get off my lazy butt and get onto the field.
A lot of what Ray says, though, can be transposed to other areas of life. When he talks about playing your heart out and nothing else matters, can’t you see how that might translate into working your network marketing business?
When he says, “Respect is earned . . . It ain’t given to no damn body,” I think about how I can earn that respect as a network marketer.
Finding MLM prospects to join your business means earning that kind of respect. It means showing others what kind of person you are, being transparent. To do that, you’re probably going to have to go through some sort of transformation.
Because most of us spend our lives playing some kind of role. We play the role of employee, spouse, parent, or any one of hundreds of roles. Many times, we can’t let our true selves shine through.
Earning respect from MLM prospects means letting that self shine through, but making sure that self is attractive to others.
This is something you can’t fake.
So, where do you find these MLM prospects? Several ways, actually. I’m going to share three of them with you right now.
You can buy your MLM prospects.
When you purchase opportunity leads, you never really know what you’re getting. I’ve sat down to dial, and out of 25 leads, 9 might sound promising.
On the other hand, I’ve dialed hundreds of leads at a single sitting, and found nobody that I would consider a serious MLM prospect.
There are network marketers out there, however, who have built fortunes this way. It’s never really worked for me, but this is one method of MLM sponsoring that some swear by.
I’m not advising you to do this, nor am I advising you not to do this. I would recommend, however, that you at least give it a try. You never know, once you get through the initial terror of making those first few dials, you might discover you’re good at it, and this just might be your favorite method of network marketing prospecting.
When marketing this way, it’s important to look at it as a numbers game. Every time one of your MLM prospects responds a certain way, be sure to track it.
This way, prospecting almost becomes a science. What am I talking about?
Well, let’s say you made 500 dials in a week. Out of those 500 dials, eleven people sounded receptive and agreed to check out your video online, and show up for the follow up appointment you set.
Of those eleven, only four answered the phone for the follow up call, and of those four, one joined your business.
Here’s how the numbers, then, play out. For every 500 calls you make, you recruit one person.
Now, honestly, you’ll need much bigger numbers than just 500, but you understand where I’m coming from. You may need to make 5,000 calls before you can accurately predict how many you need to make to recruit one person.
Another way to find MLM prospects is to attract them.
Attraction marketing can be contrasted to cold calling by thinking about the difference between hunting and fishing. The hunter goes into the woods looking for game.
The fisherman, on the other hand, uses bait and waits for the fish to come to him.
Attraction marketing is a lot like fishing. The type of fish you attract depends on the kind of bait you use.
What am I talking about?
Well, with attraction marketing, we attract the ideal MLM prospects by providing something that they’re looking for. That something is information.
I should preface, however, by asking the question, “What kind of person do we want to attract? What kinds of people make perfect MLM prospects?”
Think about this. When you call opportunity leads, you’re calling everybody from truck drivers to stay at home moms, college students to downsized business executives.
Some might be MLM prospects, but most won’t.
When you mention MLM or network marketing to most of them, they’re going to bolt. They’ve heard all about those “Pyramid Schemes,” and they want nothing to do with it.
You’re definitely going to hear, “Take me off your list!!,” more than a few times, believe me.
If you’ve done cold calling at all, I’ll bet you’re smiling right now . . . Did you think you were the only one this happened to?
What kind of person wouldn’t say such a thing? What kind of person believes in network marketing, and would love to build a successful network marketing business?
Why other network marketers, of course. They truly are perfect MLM prospects.
They are your fish. You feed them by giving them information about how to build successful network marketing businesses. You prove to them with your blog, videos, articles, and a whole slew of other weapons you have at your disposal, thanks to the internet, that you know what you’re talking about. Be consistent, and be confident.
If you do this right, your nets will be full of just the right kind of fish.
Another way of finding MLM prospects is by targeting professional people.
When I say “professional people,” I’m talking about real estate agents, mortgage brokers, financial consultants, and the like. Most wouldn’t think of these as being ideal MLM prospects, but these are people who already have a mindset of success. They are motivated to succeed.
When looking at professionals as MLM prospects, there is a right way and a wrong way to go about it.
The wrong way is to call them up and say, “I’m in a network marketing company that sells awesome vitamins that cure cancer and blindness. Would you like to join?”
What would most professionals tell you if you said that? You guessed it. “Take me off your list!”
Here’s the right way:
Search the internet for say, real estate professionals. When you find a website that looks successful, call up the agent. Say, “Hi, is this Sally? Hi Sally, this is John Smith calling from Chicago. I was just doing an online search for realtors in the Lexington area and I found your website.
“In fact, I’m looking at your smiling face right now. The reason I’m calling is that I own a business here in Chicago, and I’m looking to expand into the Lexington area. I just have one question for you. Do you keep your options open at all in terms of earning income outside of what you’re already doing in real estate?”
That’s pretty much it. If she says Yes, send her to your website, send her your company’s DVD, or whatever the next step is for your company.
I usually don’t do follow up calls with professionals because I find most of them are motivated sufficiently enough that, if they’re interested at all, they’ll get back with you.
If you’d like to know more about attracting the ideal MLM prospects to you, just fill out the form below and you’ll get immediate access to my free ebook, “7 Steps to Attracting Prospects.”
MLM Tips I Wish I’d Learned Sooner
I recently spent a few days with a friend of mine who takes seven different medications every day.
He never misses a dose. He knows exactly when it’s time to take his pills, and he does this every single day, regardless of what else is going on in his life.
One day I asked him, “How do you manage to keep up with all of them?”
His answer nearly floored me.
“The doctor told me if I didn’t take them exactly as prescribed, I would die. In fact, with my condition, missing just one dose could be fatal.”
I thought about that, and how it applies to network marketing. So many times I’ve heard marketers say, “I just didn’t have time to work on my business a lot this week.”
Let me ask you a question: If your life depended on your writing a blog post or calling 50 people a day, do you think you would find a way to do it?
If you don’t have this sense of urgency, all the MLM tips in the universe won’t help you, and my advice to you would be quit this industry right now. Just call your company HQ or whatever it is you’ve got to do, and stop wasting your money and lying to yourself.
If you’re not in 100%, you’re not in at all.
Once you’ve decided to go all out, to honestly give this business all you’ve got, here are some MLM tips to keep in mind.
MLM Tip #1: Attitude is everything.
This is one of those MLM tips you don’t hear a lot about. Sure, you’ve heard the fluff about having a positive attitude and believing in yourself, but that’s not what I’m talking about here.
Not even close . . .
What I’m talking about is having the attitude of a leader. And what kind of attitude is that?
Well, leaders don’t need anybody to join them. Others need to join leaders for their own reasons.
The leader makes herself so valuable that others would be crazy not to want to follow her. She studies and learns what it takes to be successful, and freely shares that knowledge through MLM tips and techniques with others.
When she prospects, she does so with an attitude of detachment. Her goal is to disqualify as many people as possible in her search for a gold nugget or two.
If someone shows the slightest negativity, she walks away. She knows what kind of person she’s looking for, and what kind she’s not.
She won’t settle for less.
This is probably one of the most potent MLM tips you’ll ever receive.
Always detach yourself from the outcome. Begging and pleading is for the weak.
MLM tip #2: Massive results require massive action
Having the right attitude also means taking massive action. This is one of those MLM tips that reminds me of when I worked as a personal trainer.
I wouldn’t let my clients stop after six reps when I knew they could get seven. If someone could run three miles, I’d push them to four.
It’s only in this way you will achieve massive results in your business. Yes, you could stop after making just 15 calls, but why not push yourself to 30, or even 40?
Another attitude to help build your business is that of hunger. You’ve got to stay hungry, especially when it comes to learning new ways to promote your business and in the area of personal development.
Contentment is the enemy. You’ve got to constantly strive to make yourself better in every way possible.
MLM tip #3: Brand yourself
You won’t hear MLM tips like this coming from your company, or even your sponsor. To them, everything is about the company and its products.
Never mind that some companies won’t even let you mention their products on the internet. But that’s OK because, even if they did, you wouldn’t want to anyway.
You see, the real product you’re promoting is not your company, your products, or even financial freedom.
What am I talking about?
Well, let’s say you told me the number one thing you’re promoting is your company’s products. Tell me this, then . . . There are literally thousands, if not millions, of other distributors out there selling the exact same products.
Why would I want to buy from you and not them?
Do you see where I’m going? So your product is yourself. What you’ve got to do is to make that product shine.
You do this by studying courses, knowing what works in network marketing and what doesn’t work, and then sharing those MLM tips with others.
To learn more MLM tips, simply enter your information in the form below and you’ll get instant access to my free ebook, “7 Secrets to Attracting Prospects.”
At least that’s what the article I read yesterday told me. The author started talking about approaching people in public, presenting to your family and friends, and calling leads from a purchased list.
If this is how he’s building his business then I can certainly understand why he believes MLM sponsoring is so hard.
Don’t get me wrong. You can build a huge business using these techniques. In fact, many gurus will tell you to forget about blogs and list-building when you first join your business, and focus exclusively on these kinds of MLM sponsoring methods.
And I guess there’s some wisdom to that. I can only speak from personal experience, though, and I’ve tried those techniques, and they just plain don’t work for me.
Yes, I’ve purchased scripts from the best in the business. I’ve rehearsed these scripts to where I can say them in my sleep.
If you’re like me, and these things don’t work for you, my next three blog posts share some MLM sponsoring secrets I’ve come across that actually do work for me. Maybe they’ll work for you, too.
MLM Sponsoring Tip #1: Attract the right kind of people
While this might sound obvious, so many network marketers are trying to attract everybody, which is a recipe for failure. Honestly, most people out there aren’t going to be a fit for your business.
Despite their moaning and complaining, most are quite comfortable working to make someone else rich.
Here’s an MLM sponsoring exercise for you to do:
Think about the kind of person who would be ideal in your business. The kind of person you would feel comfortable talking with, maybe even going to lunch with.
In short, somebody you’d be happy to call your friend.
Really think about this. What makes them laugh? What motivates them? What are their interests?
Make a list of qualities that the person you want to attract to your business should have.
Now, when you’re out in public and you get the chance to talk to somebody with MLM sponsoring in mind, take a look around. Does anybody around you look like the person you’d like to have in your downline?
If not, keep your mouth shut and don’t talk to anybody. If so, strike up a conversation with that person, feeling out the water.
Be careful here, though. Now is not the time to give a business presentation. What’s the right way to approach this person if you feel they might be a fit for your business?
Just ask them, “You seem really sharp. Do you keep your options open in terms of making money outside of what you’re now doing?”
This is, quite possibly, the perfect question to ask when you’re focusing on MLM sponsoring. Why?
Nobody wants to be perceived as close-minded. Most people like to think they’re open to just about anything.
If they really are the type of person you’re looking for, whatever you do, don’t get stuck presenting your business at this point. If they say, “Yes,” you need to say something like this:
“Cool. Look, I’ve got to run, but if I could get your phone number I can tell you more about it,” or, “Awesome. Hey, I’m running late, but here’s my card. If you’d like to know more about what I’m doing, give me a call.”
And please, don’t approach just anybody and start talking about your business. It creates an embarrassing, uncomfortable situation for your victim and for yourself. There are easier ways of MLM sponsoring.
So, how do you attract the right kind of people when you’re focused on MLM sponsoring? Just be yourself.
Being yourself means you don’t really care if somebody likes you or not; the right person will like you. They’ll like you because they understand and can relate to you.
People can sense a phoney a mile away, and if you’re trying to appeal to everybody, that’s exactly how you’ll be perceived.
Think about politicians. Can you really get any phonier than that?
Despite all the talk about being unique, there are people out there who are more like you than you could imagine. If you try to hide your uniqueness because you’re afraid people might be offended or not like you, you’re not letting those people who would naturally be attracted to you see how much like them you really are.
To learn more about attracting others to your business, enter your information below and you’ll get access to my free ebook, “7 Secrets to Attracting Prospects.”
These MLM secrets aren’t taught by sponsors, and you won’t find them in your company handbook.
Yet, without these MLM strategies, you have almost zero chance of building a successful network marketing business.
MLM Secret #1: It’s not about your company or your products
The first of the MLM secrets you need to know about is quite possibly the most important. If you listen to the training from your company, you probably believe your MLM product or products are all that really matter.
All you have to do is to share your products with others, and they will just magically buy them and join your business. Tell your family and friends, throw parties, and watch your profits soar.
Don’t get me wrong; the effectiveness of your products is very important. So is the reputation and compensation plan of your company. But that’s not the main thing.
MLM secrets that will really make your business take off are barely taught. What are these MLM secrets? If it’s not about your company or products, then what is it about?
Your real product is you. You are the real reason people join your business. Regardless of what you’re told, people don’t join your company, they join you.
If that’s the case, then you’ve got to make yourself the best product you possibly can. This means you’ve got to study.
Together, these books are a must for any beginning network marketer. If you’re looking for a free resource, check out my free ebook, “7 Secrets to Attracting Prospects.”
MLM Secret #2: Hang around successful people
If you’re not successful, a big reason for that is probably the company you keep. Yes, it’s more comfortable hanging with your friends, but are you learning how to be successful?
This is one of those MLM secrets that seems subtle, but is very powerful. We usually pick up the habits and thought patterns of the people we associate with.
If you practice the same habits that successful people have, then eventually your life will change for the better. If you do what the successful people do, eventually you will have what the successful people have.
What can you do, though, if there are no successful people to hang out with? Simple. Surround yourself with books written by successful people.
One of the most effective MLM secrets I can give you is that reading books by successful people can be almost as powerful as direct contact with a real person.
MLM Secret #3: Your comfort zone is the dead zone
The truth is, nothing happens until you get off your butt and do something. You can learn and talk about all the MLM secrets and techniques, you want. You can throw the term “Attraction Marketing” around like you really know what it means.
But without action, your life is going to stay pretty much the way it is right now.
Most of this action, by the way, is outside the bounds of what you feel comfortable doing. If it feels unnatural to you, good. That’s the way it’s supposed to feel.
Cold calling is an example. I recommend you do it on a regular basis. Why? Can you really recruit people that way?
Well, yes, you can. Lots of network marketers look at cold calling as one of the ultimate MLM secrets that can make you rich.
I tried cold calling. In fact, I called over 300 people a week for over 90 days. Guess how many people I recruited.
But, it was a very uncomfortable experience at first. I say at first, because there came a point where it became very comfortable. I had to push myself to that point.
I stopped making cold calls, not because I felt uncomfortable doing it, but because it started to feel like a waste of my time. I was convinced I could spend my time more productively.
Still, I recommend cold calling, at least for a while. You’ll be surprised how it can build your confidence.
Another of the MLM secrets for breaking out of your comfort zone is to learn about technology.
I’m amazed at the number of people who say they’re “technologically challenged” like they should get a badge for it or something.
The world is changing. If you don’t keep up with the latest tools and tricks, you’re going to get left behind.
Then I always hear the argument, “But network marketing is a people business.” Yes, it is. And where are you going to connect with more likeminded people – in the grocery store checkout line, or on Facebook?
I rest my case. If you don’t know about things like capture pages, autoresponders, or blogs, I’d suggest you get busy and learn right away.
Some people, however, use these MLM secrets to go the opposite direction, and never talk to anybody directly, or even on the phone.
Sorry, it doesn’t work that way. If you think you’re going to build a huge downline without talking to anybody, you’re fooling yourself.
If you find yourself thinking this way, my advice would be to practice striking up conversations with complete strangers. This can be anywhere.
You don’t even necessarily have to talk about your business. Just walk up to somebody you don’t know and ask them a question, or make a comment.
You can also do this on online. Find a random Facebook or Twitter friend, and just say, “Hi, how’s it going?” It’s a great way to connect.
I’ve even talked to some MLM rockstars this way. I find them to be extremely approachable, and helpful.
If you’d like to know more MLM secrets, enter your information into the form below, and you’ll be given immediate access to my free ebook, “7 Secrets to Attracting Prospects.”