5 Simple MLM Strategies For Exploding Your Business
You see, I studied online MLM strategies, online marketing techniques, attraction marketing . . . You name it. I knew all the right things to do.
Yet, when I put this stuff into practice, none of it worked. Well, OK, I did sell an ebook or two, and generated some leads. But I didn’t even come close to getting the money back that I had put into the courses I’d bought.
Ironically, I found a free ebook that was called, “Simple MLM Strategies.” I can’t even remember who wrote it, but it taught me a lot about building my business using online techniques.
One of the most basic MLM strategies for building your business online is listbuilding. You might have even heard it said that “The money is in the list.”
Well, that’s not entirely true. The money is in your relationship to your list. Still, listbuilding is one of the essential MLM strategies you’ll need to master if you’re going to build your business online.
So, how do you build a list?
There are two basic ways to build a list. The first way is easier, but it does cost money. The second way costs little or no money, but it takes longer to build your list.
The easiest and fastest way to build a list is to advertise. Yes, this is one of those MLM strategies that does cost money, but it will get you where you want to go faster. What kind of advertising should you use to attract MLM prospects?
Paid MLM Strategies – Pay Per Click
Most network marketers use pay per click advertising when using paid MLM strategies like this. This means using Google Adwords or Yahoo Paid Search, although a lot of marketers are now turning to Facebook advertising.
The main benefit of using pay per click is that it is fast. You can have a campaign up and running in less than 15 minutes.
Paid MLM Strategies – Solo Ads
The next of the paid MLM strategies for building a list is solo ads. A solo ad is simply an ad that you send to a list that someone else built. Typically, the list you’re using is that of an MLM ezine, which can send your ad to thousands of subscribers.
You can search Warrior Forum for lists to send your solo ad. There are various services that specialize in sending solo ads, some are better than others.
One of my favorites is Top Surfer. I’ve generated quite a few leads and sales by sending solo ads through them.
If you have some extra upfront money, one of the most effective MLM strategies using solo ads is by joining Virul Url. Viral Url is a list builder that acts like a solo ad. It’s kind of like an MLM secret these days.
You can send your ad to around 6,000 subscribers every three days, depending on your membership level. This is an extremely effective way to build your list. I know some marketers who have 3 or 4 Viral Url accounts and post to them every chance they get. These guys have built huge lists this way, and have dramatically increased their MLM sponsoring.
Other Paid MLM Strategies
There are some lesser effective MLM strategies such as safelists and traffic exchanges. While these have a free component, unless you have loads of free time, I wouldn’t seriously consider using them. I’ve done it, and I can tell you firsthand the results you’ll receive from them are not worth it. There are many more effective ways to produce MLM income.
Free MLM Strategies – Blogging
On the other hand, if you have more time than money, I’d suggest going another route. Instead of submitting to safelists and surfing traffic exchanges for hours at a time, why not set up a blog and do this thing right?
A blog is one of those MLM strategies that all the successful network marketers use. It’s your storefront on the internet. It’s also sometimes called your nerve center, and I’ll explain why.
Before you can generate interest in you or your MLM business, you need to be able to provide value to others. How do you do this?
Well, your blog posts should contain information that others consider valuable. Considering that your target market should be other network marketers, you should teach others what you’ve learned.
Obviously, before you can do this you have to study yourself. I’d recommend starting with Mike Dillard’s Magnetic Sponsoring or Ann Sieg’s The Renegade Network Marketer. Both resources will give you years of material for blog posts.
Also, you need to have an opt in form on your blog, similar to mine on the upper right of this page. Those who opt in will receive something valuable from you, like a free ebook, video series, or report.
This giveaway should be of the highest quality. Why? I mean after all, they’re getting it for free, right?
If your giveaway doesn’t help them solve a problem, they probably won’t be interested in anything else you have to offer, either, including your business opportunity.
When they fill out the form, you now have their contact information, and can market to them at will. Be careful with this, however. I will be discussing in a future post about the proper etiquette for communicating with your list.
Free MLM Strategies – Articles and Videos
Honestly, if you just set up a blog and don’t do much with it, you’re probably not going to see much happen. There are actions you’ve got to take to drive traffic to your blog. Two of the most potent are articles and videos.
When you write an article, I would suggest you submit it to EzineArticles.com. It’s the largest and most effective article submission site by far. At the bottom of the article, there is what is known as an “author resource box.”
This is where you put your “sales pitch,” along with the link to your blog. Again, be careful with this. I will cover the correct way to do this in a future post.
The benefits of writing and submitting articles are twofold. First, people who wouldn’t have been exposed to your any other way are now reading your stuff, which brands you as the expert. Second, the link going back to your site ranks you higher in the search engines.
Video marketing is similar to articles, but there are many more effective sites to submit your videos to. Probably the best known is YouTube. A major benefit from video is people feel like they know you more when they see you or hear your voice.
Also, with videos, you attach a link in the description portion which, again, causes you to rank higher in the search engines, not to mention if someone likes what they see, hear, or read, they’re more likely to visit your blog and opt in to your list.
To learn more about both free and paid MLM strategies, fill out the form below to get access to my free ebook, “7 Secrets to Attracting Prospects.”