3 Simple But Extremely Effective Offline Network Marketing Strategies
Chances are, if you’re like most of us, you’ll learn some offline network marketing strategies from your company. I mean, the very first thing you’re taught to do is make a list of everybody you know, right?
There is a reason for that.
Offline network marketing strategy number 1: Warm market
So, why are you told by your company that this is one of the most effective network marketing strategies ever? Well, people tend to do business with those they know, like, and trust.
Your warm market is nothing more than your friends and family. In other words, people who know, like, and trust you.
Since most network marketers aren’t yet trained on building a business, marketing to your friends and family makes sense, if you do it the right way.
Unfortunately, this is where your company training falls short. Of all the network marketing strategies out there, most marketers never get beyond this one.
Well, they’re told to just go tell everybody about their business and products. They’re brainwashed to believe that everybody will naturally fall in love with the company.
Imagine what happens to the poor marketer’s attitude when that doesn’t happen.
The solution is to not tell people about your business until you find out if they’re open to it. How do you do this? Simple.
There are organic network marketing strategies that don’t feel like marketing at all. How do you do this?
Just call up an old friend or family member and start a conversation. If and when the subject of making a living comes up, listen for signs of dissatisfaction.
For example, if your cousin Bob says, “I really gotta find another job. This one’s just not paying the bills,” that’s a subtle invite.
But how do you handle it?
If you follow the network marketing strategies taught by your company, you’re probably going to want to start telling Bob all about how great your company and products are.
And Bob shuts down.
What’s the right way to do this? You ask Bob some simple questions.
“Bob, what’s the one thing you hate most about your job? Is there anything that you like about it? What other kind of work could you see yourself doing?”
Then, depending on Bob’s answers, you might say something like, “I’m working this part-time business from home in the evenings that’s going pretty well for me. If you’re open to checking it out, I could send you a link to the website . . .”
Do you see how natural that sounds? You’re not pitching or selling, you’re just gaging Bob’s level of interest. If Bob changes the subject, or just pretends he didn’t hear what you said, he’s disqualified himself.
More attempts to bring your business into the conversation will almost certainly be met with resistance.
Offline marketing strategy number 2: Cold calling
This is probably the scariest of the network marketing strategies. It’s scary, because you’re calling people you don’t know.
With the right attitude, however, you can take a lot of the fear out of it.
Keep in mind, you’re not selling anything. If anything, you’re DISQUALIFYING people. What am I talking about?
Most people you call are not going to be suitable for your business. Your job when prospecting is to find and identify the undesirables as quickly as possible so you can find the ones who see the big picture.
If a prospect has a negative attitude, is this really someone you’d want to have in your business? If not, why waste time with her?
It’s called prospecting for a reason. You’ve got to go through a lot of dirt, mud, and sand to find that gold nugget.
Offline marketing strategy number 3: Classified Ads
Classifeds are one of those network marketing strategies that have been around forever. There’s a reason for that . . . they work!
They only work, however, if you do them right. To do this, you need to focus on two major points: Your target market and the publication you’re advertising in.
As with all network marketing strategies, you have to make it clear who you’re targeting. If your ad is vague, you’ll probably attract a lot of people who aren’t good prospects for your business.
As for the publication you choose, let me just say that you get what you pay for. Sure, there are hundreds, if not thousands, of free classifieds out there.
In my experience, however, the free ones are not worth the time even writing a 25 word ad. I’ve gotten zero response from any of those.
The best ones are the ones you can place in magazines such as “Entrepreneur.” Yes, they are pretty expensive, but they always bring me qualified leads for my business.
Lots of marketers call these offline network marketing strategies “Old School,” and shun them because, in their experience, they just don’t work.
I’ve found, however, that they can work, but not the way they did in the 1970’s. There’s a reason for that.
Today we’re just bombarded by so much crap. We don’t believe you when you tell us how awesome your products are because, well, everybody else is saying the same thing!
Unfortunately, most network marketing companies haven’t yet caught up, and still teach the old and outdated network marketing strategies. This is a huge reason most marketers fail and give up before they even make a dime.
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