Monthly Archives: December 2012

The Carlos Santana Guide To Attraction Marketing

carlos santanaI always wanted to be a rock star.

Throughout the 1980’s, I sang with a Heavy Metal band. OK, I use the term “sang” loosely, because I did my fair share of screaming.

My friend Rick played lead guitar in most of my bands. Rick looked like the love child of Barry Manilow and Alice Cooper, if you can imagine such a creature.

His jeans and t-shirt barely clung to his bony frame. A cigarette permanently rested on the left side of his mouth, and he always needed a shave.

If you saw him from a distance, you would think he smelled bad. He wasn’t pretty.

Despite his looks, however, Rick always attracted the hottest babes. This puzzled everybody, including me.

I mean, Rick was always broke. In fact, I don’t think he’d worked a job his entire life. His nose was so big, he used to joke, “When I swim on my back at Daytona, the shark alarm goes off.”

Everybody agreed that Rick was ugly.

He wasn’t stupid, however. He earned a Masters in nuclear physics. The maddening part was that his GPA was 4.0. He never opened a book.

Yep. A genius.

There was something about Rick, however, that everybody loved. Not only women, but even guys just naturally gravitated to him.

I gotta say; it just felt good to be with him.

I remember once when the band tried to get this hot shot manager to work with us. I talked to the guy, our drummer talked to the guy, but he clearly didn’t want anything to do with us.

He heard our tape (yes, this was the 80’s), and thought we sucked.

Rick, who usually hated anything to do with the business end of things, said, “Let me talk to him.”

I was hesitant to agree to having Rick, holey jeans, greasy hair, and all, go anywhere near this guy, but what did we have to lose? Obviously Mr. Starmaker hated us already. What else could he do?

Rick walked into the office and said a few words to the receptionist. The rest of us waited in the van. Rick disappeared down a long hallway.

We waited.

And waited.

Soon, 90 minutes had gone by. Keep in mind, this manager was a big deal. All the bands in the area wanted to work with him. His time was like gold.

A full 2 hours and fifteen minutes after his disappearance, Rick strolled down the long hallway, walked outside, and lit a cigarette.

“What’s he doing?” I said.

Right after I said that, out walked a man wearing a white suit. We all knew who he was. He lit up a cigarette, too, and he and Rick started laughing.

When he finished his cigarette, Rick shook his hand and walked our way.

“What the Hell was that?!” I asked.

“He wants to check us out at rehearsal tomorrow night. I’m pretty sure he’s gonna want to sign a contract then and there. Anybody got any gum?”

“What did you say to him?”

“Nothing really. I asked him what it was like to work with Motley Crue, and was Carlos Santana really as cool as he seemed.”

On the one hand, I couldn’t believe what I was hearing. I mean, my drummer and I did all we could do to impress. From the way we dressed, how we talked, you name it.

On the other hand, I wasn’t surprised at all. Even though Rick was half stoned, he came off as more believable. He honestly didn’t care if the manager agreed to work with us or not.

That attitude builds a tremendous level of trust. If you’re a network marketer, you’ve got to learn Rick’s technique.

The good news is that anybody can learn this mindset. It’s dangerously simple, and deadly effective.

If you enter your information below, you’ll get access to my free ebook, “7 Secrets to Attracting Prospects,” which will teach you how to attract prospects the way Rick pulled in the hotties.


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