Building Business Relationships – The Key to MLM Success
Do you Twitter?
I do, and I can tell you that I absolutely love it. I’ve made many friends there, and continue to cement those relationships and am forming many more every day.
This brings me to another trait that successful people possess, that of being able to build relationships. This is an especially obvious trait for network marketers, as we are in the people business.
The truly great thing about building business relationships, however, goes beyond business and money. In fact, if you’re building relationships for the sole purpose of making money or growing your business, you need to step back and look at the bigger picture.
The best thing about bonding with others is the feeling it brings. I love it when one of my Twitter friends retweets one of my posts. I literally can’t wait to thank them and reciprocate. Yet, I realize that at least 99% of them will not be joining my downline or purchasing my products.
Every successful person in history had this ability to build lasting relationships with a large number of people. When you think about it, this is the only real success that exists.
For example, if you succeed on your own, how hollow would it be, not to have others to share in your success? To succeed, and to be alone, is really no success at all.
If you haven’t already, start building your lasting relationships. Don’t view it as a business move. We live in unique times, where we can befriend people on the other side of the planet in a mere second. I believe it’s essential for our growth as human beings that we take advantage of this.
What do you think? How are you building relationships? I’d love to know. Also, please submit this to your favorite social sites, if you’ve found it helpful at all.
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26 Responses to Building Business Relationships – The Key to MLM Success
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I love Twitter. And I build relationships on the social network by asking questions. Asking questions are a great way to engage as well as mix and mingle online. And you get some pretty good answers back as well.
In addition, I thank people when they RT my links or mention me in the tweets. I think being gracious and grateful are good traits to have on and offline.
The Cubicle Chick recently posted..The Importance of Your Employee Newsletter- Do Not Delete
Hi Danyelle,
Great to see you here.
Asking questions are a great way to build rapport and get to know people. Being gracious, like you say, is essential when marketing online. Thanking others who RT your posts and commenting on other blogs is just something everyone who is serious about marketing needs to do.
Thanks for commenting. Talk soon.
Gregory
Ah ah, you have said it right and I totally agree with you; you give me no choices. It is all about relationships, otherwise I don’t find a solid reason why we are here.
And when you say relationships, it is not just the number of connections, but the depth of engagement with those connections that matter a lot.
Let me say “Hello” to you and start a relationship with you through this comment. Of course, I am tweeting it!
Cheers,
Jane.
Jane | Find All Answers recently posted..4000 In Cash Prizes Will Ya Support Me As Crazy As You Can
Hi Jane,
Great to see you here!
I agree that it’s not just the number of the connections we create, but how deep those connections become that’s important. How well you know 3 or 4 people weighs much more than having said “Hello” to 60 or 70.
I look forward to build a relationship with you, Jane. Thank you for all your kind words. We’ll talk soon.
Gregory
Hey Gregory,
Great post and you are so right. Using social media to build relationships is the way to go. When I visit a blog, such as yours, and comment on a post I always tweet the post. Why? Because it’s a good post and I want to share it with my friends. In return, some of my faithful followers will also retweet my posts.
I had 1 lady last week start following me on Twitter so I sent her a DM thanking her and inviting her to my blog to share with my readers who she is and what she does. She replied thanking me and I replied back. Because I took the time to do that, she wrote her next blog post around me! The “Thank You” part of people reaching out to people and actually taking the time to connect. Did she purchase my product? No, but we now have a unique connection and you just never know where that will lead.
Thank you for sharing this with us and everyone should be reaching out and building relationships if they are here for the long haul. It will only benefit them in the long run.
Adrienne
Adrienne recently posted..Next Step is Free Giveaways
Hi Adrienne,
Great to see you here! Thanks for the kind words.
It’s awesome that the lady wrote her blog post around you! It doesn’t really matter if she purchased your product or not. Building a relationship is way more valuable than making a sale. And here’s the thing:
It’s so rare for people to reach out and show interest in others that, when they do, it’s viewed as an incredible gift. Now, this shouldn’t be the case, but if you’re one of the few (and you are) who practice this, it puts you in a unique position. You’re viewed as special because you’ve shown interest in somebody else. You’re giving, when everyone else appears to be doing nothing but taking. That, my friend, is value.
Thanks for commenting, Adrienne. Always great to see you!
Talk soon,
Gregory
Hi Gregory… I was just laughing at the Cracked tweet that you sent out earlier! I like Twitter because it allows you to see the human side of people. What makes them laugh… what makes them angry… what gets them excited. Those are the areas where people truly connect and social networking makes it possible, even if we’re 6,000 miles apart. That is an exciting thing.
Dahlia Valentine recently posted..646 Pageviews and 53 Click Thru’s My Traffic Experiment with SlideShare
Hi Dahlia,
With Twitter, you’ve got to make your point quickly, because 140 characters don’t go very far. I use it to pique people’s interest. “What kind of person would say something like that?”
If I can get them to befriend me on Facebook as well, I can then start working on deepening that relationship. It feels so organic. And, it’s fun!
Great to see you again, Dahlia. Talk soon.
Gregory
Hi Gregory,
So true – we’re in a relationship-building business. It’s all about connecting and networking with people on a daily basis.
Right now, I’m using Facebook to build quality relationships and I’m having fun whilst seeing great results.
Thanks for sharing.
All the best,
Mavis
Mavis Nong recently posted..Attraction Marketing – How I Promote My Blog and Command Attention on Facebook!
Hi Mavis,
Facebook is an incredible tool for building quality relationships. I agree that it’s a whole lot of fun when meeting people this way, and if we do it the right way, it can yield huge results.
Thanks for commenting, Mavis. Talk soon.
Gregory
Hi Gregory,
I love Twitter. I believe that’s where we ran across each other. You re-tweeted my content and I reciprocated. It’s a powerful tool to connect with like-minded individuals and build relationships. In the end, that’s what it is all about, isn’t it?
Like Mavis, I am also using Facebook. I use it as a way to keep in touch and build deeper relationships.
Great post! Thanks for sharing!
Ilka
Ilka Flood recently posted..Cool Web Graphics for Kick-Butt Presentations and Webinars
Hi Ilka,
I believe you’re right, and that we did meet on Twitter. I also use Facebook to deepen relationships, as well as visiting and commenting on others’ blogs.
BTW, speaking of Twitter, I followed one of your links last night which led me to your review of MLSP. I signed up under you. I’m still training in the back office, but I’m loving it so far.
Great to see you here, Ilka! Talk soon.
Gregory
Hi Gregory,
Must have been a heck of a review
But all kidding aside, I think it’s really an awesome system. Welcome to our MLSP team and don’t hesitate to call me if you need any help setting up.
All the Best,
Ilka
P.S. I did leave you a voicemail on your phone. Not sure if you got it.
Ilka Flood recently posted..Cool Web Graphics for Kick-Butt Presentations and Webinars
Gregory, aloha. So glad I found you and your blog. This post speaks to my heart.
In a phone conversation a few minutes ago, I was telling a friend how much I enjoy looking at my twitterstream each morning to see what my friends are saying. Since Hawaii is 6 hours behind the East Coast, there is always lots going on by the time I check.
You are so right about building relationships. Having been in the network marketing industry for almost two decades, I can say that one of the very best features about being involved in this industry yet is far too seldom talked about, is the wonderful people you meet along the way. People I met almost two decades ago are still a part of my life. Had it not been for the industry, our paths would not have crossed.
My life is enriched by the people I have met and continue to meet. Thx for sharing your thoughts and insights. Aloha. Janet
Janet @ The Natural Networker recently posted..Attitude—It Makes the Difference by Janet Callaway
Hi Janet,
This is one of the elements I love so much about our industry. We actually get paid for reaching out to people and for improving ourselves. This is something I would seriously do for free.
Thanks for being here. You are valued.
Gregory
Hi Gregory,
I second you on your take on building relationships. If we build them only for the sake of monetization, it will be a tough ride. Great that you are aware that 99 % of the people you are dealing with won’t join your business. I have the impression sometimes that many people automatically assume that you want to join their business only because you are on Twitter and Facebook. They seem to think that 99 % of the people end up in their business.
MLM is a relationship business.
Thanks for sharing your insights.
Take care
Oliver
Oliver Tausend recently posted..The School System – Experiences Of An Entrepreneur With Dyslexia And Dyscalculia
Hi Oliver,
I agree that MLM is a relationship business. The people who believe that 99% of the people they talk to are going to join their business are setting themselves up for disappointment. These are typically the people who quit within 3 or 4 months, convinced MLM is nothing but a scam.
Great to see you here, Oliver! Thanks for commenting.
Gregory
P.S. I just finished a blog post based on a conversation you and I had recently.
Hi Gregory,
Building relationships is key. That is something I value the most, but I’m still trying to get used to this twitter thing. Sometimes I get overwhelmed by it.
~Tisha
Tisha recently posted..Blog Hop Lovers Do’s and Don’ts- Code of Ethics
Hi Tisha,
Great to see you here!
Relationships are definitely the most important part for me. The key with Twitter is just to take your time, and remember to give value. It can be somewhat overwhelming, as it does move pretty quick.
Thanks for commenting! Talk soon.
Gregory
about 5 weeks ago i was telling people I hate twitter I don’t see the point but after attempt # whatever i figured it out, and now I absolutely love it!
I build relationships but i need to figure out how to remember those relationships, i started using lists to keep track of people and it has helped.
Eric recently posted..Stop Buying Single Property Websites for the Wrong Reasons
Hi Eric,
I was the same with Twitter for a while, but, like you, something clicked. It’s now one of my favorite places online.
As far as remembering people, there used to be a site where you could enter your Facebook encounters. I don’t remember what the name of it was, but I used to use it quite a bit.
Great to see you here, Eric. Thanks for commenting!
Gregory
Hi Gregory,
More thought-provoking insights here.
Relationships are what life’s about. When you connect with the sole motivator of connecting, what a joyful experience it is.
Thanks for connecting with me buddy. Enjoy your day!
RB
Ryan Biddulph recently posted..Sizzling Hibachi- Fairness and Network Marketing…Lemme Explain!
Hi Ryan,
Thanks for the kind words. I agree that connecting w/o an agenda frees you in so many ways.
Great to know you. Talk soon.
Gregory
Hi Gregory,
We are definitely in the relationship building business, network marketers that is. People who approach it as just a business, are in for a tough road. We must make friends with prospects before we can really expect them to trust us. This is why it takes up to 7 times contacting someone, before they will join up with you, if they do at all. People are generally skeptical, at least the ones I meet are, and they won’t trust you until you give them good reason too.
Thanks for sharing Gregory and have a great day!
Ian Belanger recently posted..SEO Basics Here Are The Plugin’s I Use For SEO And How I Use Them
Hi Ian,
Great to see you here! I agree that people who look at network marketing purely from a business perspective are missing out and making things much more difficult for themselves than they need to be. I like the saying, “If it ain’t fun, you’re not doing it right.” To me, network marketing is just plain fun.
Thanks for commenting! Talk soon.
Gregory
They seem to think that 99 % of the people end up in their business. We must make friends with prospects before we can really expect them to trust us.
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